Distrust is at the heart
of divisiveness

We can conquer this distrust by creating a culture of empathy that embraces the unique perspectives and experiences of both police officers and communities. Through these courageous conversations, Serve & Connect fosters the co-design of initiatives that are based on shared goals for improving community.

Understanding Community

We appreciate the complex histories and experiences that underlie citizens’ distrust in law enforcement. That is why we facilitate opportunities for open and honest sharing that unearth these realities. We believe that when people are able to share their story and feel heard, we can move forward together.

Demonstration of How We are Building Trust

Connecting with the Latino Community

Distrust in law enforcement can discourage victims from seeking support in times of need and can make it difficult for police to promote safety in marginalized communities. Through community and police input, we have learned that this is particularly true in Latino communities. We are proud to partner with PASOs, a nonprofit organization focused on building a stronger South Carolina by supporting Latino communities with education, advocacy, and leadership development. Serve & Connect is working closely with PASOs and our police partners to identify solutions grounded in empathy and a genuine understanding for distrust experienced by the Latino community. Together, we are willing to confront tough conversations to ensure members of our Latino community receive equal access to resources for community safety.

Understanding Police

Serve & Connect was founded by Kassy Alia, the widow of Officer Gregory Alia. Officer Alia was killed in the line of duty on September 30th, 2015 in Forest Acres, South Carolina. When he died, Kassy was deeply impacted by the negative focus on law enforcement.

She proposed the hashtag #heroesinblue as a way to raise awareness of the positive acts of service demonstrated by police every day. That hashtag grew into a movement for rallying community support for law enforcement. The celebration of compassionate service is essential to showing support for our police and their families and remains at the heart of what we do.

How We Support Our Officers

Feed An Officer Campaign

Greg Alia Day is held every year on December 14th and is a chance for us to serve those who serve others – our police officers. In Greg’s memory, we coordinate the Feed an Officer Campaign to show support to our officers and their families to thank them for how they serve our communities with kindness, bravery and compassion each and every day. For the last three years, our organization has worked to collaborate with local restaurants and to raise money from community members for our Annual Feed an Officer Campaign. In 2016, the Campaign was able to provide lunch to 531 officers and the participating restaurants provided more than $7700 in gift cards. In 2017, we were able to provide lunch to 564 officers and delivered $10,569 in gift cards to local restaurants.

Stay tuned for announcement of our 2018 Feed An Officer Campaign! If you’re a restaurant that would like to participate, please send us an email at info@serveandconnect.net and we will keep you up to date with our 2018 Campaign.

Tragedy Response

We know first-hand the heartbreak that is experienced for the families, friends and colleagues of police officers killed in the line of duty. We value their heroic service and sacrifice and know so many others do as well. That is why we rally community support for the families of police officers killed in the line of duty. We work closely with agencies statewide to coordinate an immediate response to ensure that the families of fallen officers are supported during times of immense tragedy.

  • Over $193,000 raised for the family of Officer Allen Jacobs
  • Over $53,000 raised for the family of Trooper Keith Rebman
  • Close to $80,000 raised in response to the York shooting that seriously injured three officers and killed Detective Mike Doty

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